Ring in the New Year with a Gift to Humanity and a Lil' Something for You

As we all know, the holidays are the time of year for friends and family to gather 'round and celebrate the blessings that life has bestowed upon us. As we prepare to ring in 2011 and make our New Year's resolutions, it's important to remember those less fortunate than us...our neighbors who are currently unemployed and struggling to put food on the table for their children, or working under horrific and abusive conditions, or stuck in hospital beds instead of in the warmth of their homes.

No matter how much or how little we have, there's always something we can do to help.

With that in mind, we would love for you to make an end-of-year charitable contribution to Glamour Gone Good so we can help our neighbors live a little better. For every $25 you donate, you'll be entered to win a free flight on JetBlue Airways.

The more you give, the more likely you'll be to win. Consider this our way of saying thank you for your gift!

See below for complete rules and restrictions.

Glamour Gone Good Grant Beneficiaries
(a.k.a. Where your money will go)

Dress for Success Worldwide promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. To date, it has helped over 500,000 women work towards self-sufficiency.

Girls Educational and Mentoring Services (GEMS) helps young women and girls, ages 12-21, who have experienced commercial sexual exploitation and domestic trafficking to exit the commercial sex industry and to develop to their full potential.

Sister to Sister: The Women's Heart Health Foundation is dedicated to preventing heart disease in women. Its services include free cardiac screenings for early detection and treatment, and promoting healthy lifestyle changes that can reduce heart disease risk dramatically.


Rules and restrictions: The contest is open to any U.S. resident. Only those individuals who send in a contribution totaling $25 or more to Glamour Gone Good, Inc. on or before January 2, 2011 will be eligible for the prize, which includes one round-trip flight on JetBlue Airways, redeemable by December 31, 2011 wherever JetBlue flies. Individuals may increase their chances of winning by donating in multiples of $25. For example, a person who donates $100 will be entered into the contest four times. One winner will be chosen at random by Glamour Gone Good, Inc. and will be contacted privately in writing by January 31, 2011. If a winner does not answer and claim the prize within 14 days, another winner will be picked at random.

Donations may be submitted by credit card here or mailed by check to Glamour Gone Good, Inc. 831 Beacon Street, Suite 192, Newton, MA 02459.

A Brilliant Plan: Give, Give Back, and Tweet to Win

The holiday season is in full swing and businesses everywhere are looking to boost their end-of-year sales by offering all kinds of discounts and special offers. While many are ruthless in their attempts to gain customers (starting with 4AM Black Friday sales and countless items on clearance), others take a more inventive and even altruistic approach. After all, 'tis the season of giving. So, why shouldn't the companies taking our money also give a little, too?

Glamour Gone Good has had the good fortune of developing a wonderful relationship with Spa Week, a lifestyle brand delivering a robust spa directory, hundreds of spa deals and spa discounts, news and more all year-round.

What makes Spa Week so successful is its approach to marketing, which allows it to develop one-on-one relationships with its target audience. With a powerful online presence, it has successfully harnessed the power of social media to transform its audience into individual ambassadors of the Spa Week brand. And, now, it’s even discovered a way to integrate charitable giving into its online marketing strategy, further engaging its loyal consumer base while also attracting new consumers.

Below is an abridged version of Spa Week’s current holiday promotion, Give, Give Back, and Tweet to WIN!

Take a look at the three-step process it has developed for the campaign, which is ultimately meant to encourage SPA gift card sales.

GIVE: With the mission of spreading health, beauty and wellness lifestyle to the next generation, Spa Week’s Holiday Gift Card Sale offers $100 SPA Gift Cards for just $79.99. All other denominations are 20% off – you won’t find this deal anywhere else! SPA Cards are redeemable 52 weeks a year at thousands of day spas, medical spas, salons and wellness centers nationwide for massages, facials, scrubs, pedicures, acupuncture and more, and they never expire.

GIVE BACK: For every new @SPAWEEK Twitter follower we get from now until the end of 2010, Spa Week will donate 10 cents to Glamour Gone Good. Right now we’re at: 8,799.

We chose this organization because we absolutely love their concept, as well as the 3 women’s causes they support. GGG encourages beauty, fashion, salon and spa businesses to integrate charity into their everyday business by giving them fun and easy ways to give back to women in need, even if they don’t have much to give.

WIN: Follow @SPAWEEK and @GlamourGoneGood on Twitter.

TWEET: SPA-liday Gift Card Sale from @SPAWEEK! Follow them to #GiveBack to women in need, and Tweet to Win a $100 SPA Gift Card. http://ow.ly/3gSns

Every Tweet will count as one entry to win a $100 SPA Gift Card from SpaWeek, redeemable all year around for massages, facials and so much more. Contest Ends December 31st at 11:59 EST. Winner drawn and announced on this blog post on January 3rd.

This Spa Week campaign is a huge hit for the following reasons:

1. It offers a substantial discount on its holiday gift cards.
2. It has developed a catchy Twitter campaign to promote its gift cards.
3. It has integrated a brand-appropriate charity into its Twitter campaign, allowing its audience to engage in charitable giving activities while learning about Spa Week’s gift card promotion.
4. It is offering a free giveaway to further entice its audience to participate in its Twitter campaign, which both raises funds for charity and promotes its holiday gift card sale.

Key take-aways for other brands?

1. DEALS: Customers want more than just sales and discounts (but they always want those, too!).
2. DONATE: Tie a suitable charitable partner into your promotion. Customers want to feel good about their purchase and this is an easy way to give them that sense of satisfaction.
3. FREE GIVEAWAYS: Offer the chance to win something valuable (pick an item to which you want to draw extra attention) and find the appropriate platform from which to promote your contest or sweepstakes.

Give and Get with Glamour Gone Good this Holiday Season

NOTE: The Kimpton NYC holiday giveaway contest has officially closed. Thanks to all those who participated.

In the spirit of the holidays, Glamour Gone Good has some really exciting ways for you to both give and get!

Starting December 2, 2010, anyone that follows @GlamourGoneGood on Twitter and re-tweets: I just entered the @GlamourGoneGood contest to win a 2-night stay at @Kimpton in NYC. Tweet and win! http://bit.ly/hpPI8Z #giveaway will automatically be entered to win a complimentary two-night stay at Kimpton Hotel's Eventi Hotel in New York, NY, redeemable through May 2011.

The rules are as follows:

• Follow @GlamourGoneGood
• Re-Tweet: I just entered the @GlamourGoneGood contest to win a 2-night stay at @Kimpton in NYC. Tweet and win! http://bit.ly/hpPI8Z #giveaway

The winner will be announced via Twitter on Friday, December 10, 2010.

Rules: The contest is open to any U.S. resident with a Twitter account. The winner will be picked at random from re-tweets and announced via twitter tweets and a direct message to the winner. If a winner does not answer and claim the prize within 7 days, another winner will be picked at random. The prize includes a complimentary certificate of stay for two nights in a King room at Eventi Hotel in New York, NY (room and tax only). Complimentary certificate of stay expires on May 30, 2011.

Other exciting ways to give and get with Glamour Gone Good include:
1. Glamour Gone Good's JetBlue Flights Giveaway
2. Spa Week's Spa-liday Promotion
3. Glamour Gone Good's virtual shop