Wednesday, November 10, 2010

You Shop, They Donate

With the holidays around the corner, we’re seeing all kinds of incentives being marketed to shoppers these days, from coupons to free shipping offers to sales promotions of all shapes and sizes.

There’s no doubt that consumers want to stretch their dollars as far as possible this year, so these promotions go a long way. However, these aren’t the only ways for businesses to boost their sales this holiday season.

A great trend emerging in the consumer world is driven by cause marketing. More and more companies are realizing that consumers are interested in more than discounts and free gifts. They want the dollars coming out of their pockets to multi-task. What do I mean by this? More and more consumers want to spend money on products that give back to charity. (For more on this topic, read one of our previous posts, Do You ‘Shop For A Cause’?) Companies are listening. Here in the U.S., you see this most commonly during Breast Cancer Awareness Month in October and around the end-of-year holiday season.

It’s a brilliant strategy to adopt because everyone ends up a winner. Consumers get excited by the fact that their money is not only going towards their purchases, but also towards meaningful causes. Meanwhile, brands see a boost in sales (assuming they market their promotions effectively) and get the chance to take advantage of these charity-driven promotions to garner new press opportunities. And, of course, the charities that benefit from these percent-of-proceeds promotions end up raising funds without having to do much on their end beyond spreading the word.

With all of this in mind, I was inspired to launch a virtual shop that features products and brands offering a percent of proceeds from all purchases made in their online shops shops to Glamour Gone Good. The brands currently participating in the Glamour Gone Good virtual shop are:
  • Good For Your Girls
  • Stop Traffick Fashion
  • The Glamour Band
Stop by the Glamour Gone Good shop and maybe you’ll find the perfect gift for a loved one or a little treat for yourself. If you’re interested in contributing to the shop, it’s not too late to contact us. Or, simply help us spread the word.

Perhaps this blog post and our own shop will inspire you to develop a percent-of-proceeds promotion of your own to support causes near and dear to the hearts of your consumers. If you want some help, email us at

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